GM HEROES DISCOUNT
All of Canada thanks you. As do we.
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
Program Details
To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.
Frequently Asked Questions
Eligibility
Q: Who is eligible for the Heroes Bonus?
A: Canadian Forces personnel who qualify for this program include:
- Active members
- Reserves
- Veterans
- Spouses* of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
- Firefighters
- Police
- EMT/paramedics
- 911 dispatchers
- Spouses* of any of the above
Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:
- Nurses
- Doctors
- Professional Healthcare Workers
Q: Which vehicles are eligible?
A: Come see us to discuss eligible 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.
Q: How do I participate in the Heroes Bonus?
A: Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.
Q: How many vehicles am I eligible to purchase, finance and/or lease?
A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Q: Can I share my Heroes Bonus?
A: Yes, you can share your bonus with your spouse.
Purchasing Options
Q: Does the purchase/ finance/lease require a down payment?
A: We will be able to provide details on the down payment of your chosen vehicle
Offer
Q: Can I combine the Heroes Bonus offer with current retail incentives?
A: Yes. The Canadian Forces discount can be combined with other GM programs such as:
- GM Card
- Student Bonus
- Mobility program
Q: Can I combine the Heroes Bonus with the GM discount programs?
A: Yes, in most cases.
Offer Redemption
Q: Can I order a vehicle through this program, rather than choosing one from my dealer’s inventory?
A: Yes.
Q: Are dealer demonstration vehicles included in this program?
A: Yes. See us for details.
Q: Can I use a trade-in with the Heroes Bonus?
A: We will be able to provide more information on trade-ins.