Preferred Pricing


Welcome to the all-new Chevrolet, Buick, GMC Preferred Pricing website. Here you will find everything you need to get the vehicle that is right for you. Your affiliation with us will provide you with an exclusive opportunity to purchase or lease an eligible new Chevrolet, Buick, GMC at a preferred price.

Eligible employees of Preferred Pricing companies have the opportunity to receive the best price. You can save even more by combining this discount with our retail offers, GM Card allowances and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount and Mobility Program.

It's easy to take advantage of Preferred Pricing. Just follow these 3 simple steps.

1) See if your company is eligible for Preferred Pricing AM I ELIGIBLE?

2) Select your new vehicle

Almost all Chevrolet, Buick, GMC vehicles are eligible for Preferred Pricing. Which one will you choose?

Visit the Virtual Showroom now.

3) Visit a participating Dealer

Head to a participating Chevrolet, Buick, GMC dealer with your proof of employment (recent pay stub, HR letter, your company card) to confirm eligibility. Find a dealer online or call 1-800-463-7483.

*Current employees of eligible Preferred Pricing companies can purchase or lease an eligible new Chevrolet, Buick, GMC at GM Employee Price plus applicable fees and taxes. GM Employee Price is defined as the dealer's price of the base price of the vehicle, plus options, Program Participation fees, REP fees and dealer fees (if applicable) as shown on the invoice. This calculation excludes taxes, license and registration fees, insurance, personal property registry fees and freight charges. Model restrictions may apply. See participating GM Dealer for all program details. GM may modify or terminate this program in whole or in part without notice.